Social Media – an Innovative Approach to Business Development

Social media is a rapidly growing district, becoming fundamental for our everyday lives. Its primary use, for communication and connection between individuals, has now been reconstructed and extended into a platform of mass communication and public image. Individuals, collaborative organisations and businesses now have the ability to advertise themselves, reaching an immense and growing audience. With more coverage than ever, businesses can reach many domains of the users’ everyday lives, increasing publicity and profits from consumer interactions. With more public exposure, interactivity, and marketing opportunities for businesses, social media has become a very significant factor for a business’s success and yield.


Social Media Exposure: How it Reaches and Influences Everyone

By the research study conducted by Sensis in 2017, 84% of Australians access the internet daily. Almost every subject, from ages 18 -29 (99%) and 30-39 (96%) own a smartphone. With increasing dependence on the internet and devices to communicate and acquire information, advertisements are more visible and effective (Kaplan, Haenlein 2010). A company can advertise in many different websites, targeting a specific audience that would generally visit that site. This is a huge step forward from printed flyers, outdoor billboards or general television advertisements. Advertisements can be very specific, based on a person’s activity and interests. On Facebook, ‘sponsored’ ads are often designed to appeal to everyone, or target a broad audience based on gender, interests, age or location (The Weeknd).

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94% of Australians are connected on Facebook, 51% own a YouTube account and 46% are users on Instagram (Sensis 2017). These three leading social media platforms are a huge basis for business publicity. They all have visual content (photos and videos) with captions and description for more information, links to access business websites and more details (Simply Nailogical). YouTube tutorials and popular Instagram posts acquire millions of views and likes, and their popularity and visibility bring many advantages to the tagged or linked businesses. YouTube can have links in the description box for buying merchandise or products seen in the videos.

On Instagram, businesses can have their own ‘pages’ with tailored content relating to the business. Pages often contain images of the products or services, in an attractive format that induces the audience to buy the products or ‘follow/like’ the page for more content that they may be interested in. The page may have an aesthetically pleasing setup, which attracts Instagrammers to follow their page for regular posts (@maxmara).



Users of social media can customise the content they see in their feeds to fit their personal interests. Marketing via social media can be advantageous when icons of social media, music, film, or sport endorse particular products and items. Consumers can build communities about these interests. The widespread visibility of social media allows more marketing opportunities, and improves customer interactivity and engagement (Culnan, McHugh & Zubillaga 2015).

Particular pages, especially on Instagram have ‘themes’ of varying colour palettes, filters, seasonal and celebratory events. This increases the interactivity of particular pages, as more people will notice the post/page for their festivity and creativity. By using Christmas colours, or Halloween related symbols for example (@zaful). A business may acquire more recognition and earn customers who appeal to celebration of festive seasons.

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Holding seasonal sales, featuring giveaways or promotions, discount codes and competitions are effective ways of drawing in customers and followers. They can have decoration or festive emojis within each post, offer free shipping or a temporary code exclusively for those who see the post. As a result, more shoppers will be willing to look at the items or buy them with a discount off the marked price. Customers will shop around to find the best deal, or find an item they are searching for, so advertisement marketing is important to keep up with the competition (Investopedia 2017).

Christmas sales are a huge event, and many stores receive a high number of sales and earnings each year. The Australian Retailers Association (ARA) 2016 found that Australians spent $47 billion during the Christmas trading period in 2016. Buyers are more inclined to buy during this time – when exclusive deals are up for grabs – and when choosing gifts for their families and friends.


Marketing Strategies

Some individuals may also use their creativity or talents for celebrating events. Desi Perkins (@desiperkins), a public figure, lifestyle and beauty icon, uses Instagram (3.6M followers), Facebook (93K) and YouTube (2.8M) to share her makeup art. She particularly has a passion for Halloween season. On YouTube she has video tutorials for each look, with links to the products used and affiliate discount codes. She has business affiliations with Sigma Beauty, Tarte Cosmetics, and collaborates with Quay Sunglasses Australia with her own line of sunglass designs. To maximise her earnings, she can feature her own sunglasses or products of her affiliates in her videos and posts, as she receives commission from each sale made. Her Halloween makeup looks are increasing in trend each year, and she also becomes featured in ‘best of’ makeup videos for her skill in makeup.


Halloween 2016 look by Desi Perkins (@desiperkins)

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She is not the only one who benefits from the publicity. The brands she tags in each of her posts also get a rush of customers who want the same shoes or sunglasses as Desi. By sending free/discounted items to social media stars, businesses can benefit from the reviews and exhibition of their items. Viewers will be more inclined to buy when they see the actual item worn by models, or after watching a review about how well the item looks/functions. Tagging brands can directly lead a buyer to the page and website of the item, where they can find the item or discover something else they like.

Celebrity endorsement is also very effective in selling products, whether it’s their own brand, a sponsor, a collaboration, or paid promotion. Recognisable faces draw more attention and widespread visibility because of their constant appearances on television, magazines, clothing labels, interviews and various social media. Without perceiving it, viewers may trust and remember particular brands more. An expensive and non-essential item, for example, a luxurious timepiece, will increase substantially in value when they’re worn by someone highly idolized by the particular generation. An item that was never heard of or seen before may be introduced, and if already known, the effect and importance of the item is reinforced (Sokolovska 2016).

Sports stars may have supplements, equipment or clothing to further improve their performance, and fans or aspiring followers will also purchase those products. There are countless celebrity-brand fashion collaborations such as Rihanna (Fenty Puma), The Weeknd (Puma x XO) with Puma, Michael Jordan (Air Jordan) and Jun Takahashi with Nike (NikeLab Gyakusou), A$AP Rocky and GUESS (Guess Originals x A$AP). These are all currently leading brands with most of their success from strategic marketing.


Social media is surrounding us, during our daily routines, shopping or celebratory experiences. We use it as a platform for inspiration, connection and staying up to date. Social media is effective for business marketing, where the opportunities are boundless. Collaborations, promotions, sales and design layouts are important marketing aspects that the leading brands and businesses specialize in. Icons of fashion, beauty, sport, and lifestyle can influence at a massive scale, and advertising can reach a broader audience.



Australian Retailers Association (ARA) 2016, Media Release: Pre-Christmas Sales Growth, accessed 14 November 2017, available [online]:

Culnan, Mary J., McHugh, Patrick J., Zubillaga, Jesus I. 2015, How Large U.S Companies Can Use Twitter and Other Social Media to Gain Business Value, Bentley University, accessed 11 November 2017, available [pdf/online]:

Investopedia 2017, Social Media Marketing (SMM), accessed 11 November 2017, available [online]:

Kaplan, Andreas M.*, Haenlein, Michael 2010, The Challenges and Opportunities of Social Media, accessed 8 November 2017, available [pdf/online]:,%20Andreas%20-%20Users%20of%20the%20world,%20unite.pdf

Sensis Pty Ltd 2017, Sensis Social Media Report 2017, accessed 8 November 2017, available [online]:

Sokolovska, Angela 2016, Impact of Celebrity Endorsement on Consumer Buying Behaviour, accessed 14 November 2017, available [online]:

Perception and Reality

With the development of technology in the past decade being so rapid many more avenues for communicating with people have opened and many new practices have been created by young people. One such creation is sexting. The term sexting has been created via media and is a mix of sex and texting. There are many definitions of sexting that are dependent mainly on age and opinion. The word ‘sext’ is defined as follows;





gerund or present participle: sexting

  1. send (someone) sexually explicit photographs or messages via mobile phone.

“older teens are more likely to engage in sexting than their younger counterparts”


A 2015 study conducted by the Australian Institute of Criminology on sexting among young people highlighted some misconceptions older generations have in regard to sexting. The study found that there was little evidence peer pressure to engage in sexting and that it was a mutually consensual and enjoyed activity. The study also revealed that sexting occurs mainly between couples in relationships. This study highlighted the opinion of older generations on the matter of sexting amongst young people and some of the misconceptions they believe. Older generations think that sexting is a one-sided activity that is pressured upon people by their peers, done carelessly between older teenagers who barely know each other but the reality is sexting rarely happens under these circumstances. It is more likely to occur between teenagers who are in trusting relationships with the explicit images being sent as a gift or is response to receiving one.

Sexting definitely has negative connotations surrounding it, these come mainly from the way it is shown in media. All media about sexting whether its videos, news articles even the study I used for this post all display sexting as a bad thing that is forced onto people and ruins lives. Looking through several types of media all I found was stories of how lives had been ruined by sexting and the quantity of these stories makes it seem like the only outcome of this activity is negative. Examples of the titles found are the dangers of sexting, should teens be left to their own devices, Generation sext: eradicating the scourge and digital corruption. All of these are the names of news articles alone. They are written by adults for adults even though the group the concern is directed towards is teenagers. This media coverage of the issue creates a culture of fear for parents and a mentality of “I’m going to do this because I was told not to” for teenagers.

The laws that surround sexting are constantly changing as technology advances and opinions change. Child pornography and sexual assault are just two of the reasons for laws being changed. Children as young as 13 are being charged with the production and distribution of child pornography in relation to sexts they are sending; the real issue however is when these images are being received and redistributed by sexual predators and pedophiles.

An incident like this occurred just last year in Australia where a website that uploaded and shared images of girls from 71 school across Australia surfaced. The website referred to the collection of images as ‘hunting’ and when the image was received it was called a ‘win’. Some of the victims of the scandal had bounties for their images. Over 2000 images were traded on the sight.

Sexting is not a bad activity, but internet safety needs to be taught in a way that teenagers will listen too and follow. Scaring teens out of sexting is not the answer, neither is going straight to parents and careers with horror stories that are the worst of the worst experiences. By law sexting is illegal but that is not going to stop teens engaging in it, prevention is considered better than a cure but the likelihood of preventing teenagers from sexting is very low. A solution to issues that people have with sexting should be a talk conducted by teenagers for teenagers and not scare tactics.

Social Justice Warriors Are Ruining Social Media

Social justice, as a concept, has existed for millennia , but the youths of today have taken this concept to the extreme in creating the online phenomena of the ‘social  justice warrior’. Social Justice warriors also known as “SJW” are:

‘A pejorative term for an individual who repeatedly and vehemently engages in arguments on social justice on the Internet, often in a shallow or not well-thought-out way, for the purpose of raising their own personal reputation’(Urban Dictionary 2017).

The classic SJW is often thought to be upper-middle-class college students – picture themselves as persecuted, oppressed crusaders for peace and equality. A SJWs main platform is the internet, namely social media websites such as Tumblr, Twitter and 9gag which helps them to spread their narrow minded, and often badly thought out, thoughts onto the wider community. You see although they tend to think of themselves as warriors for the oppressed, upon any level of inspection this claim immediately falls apart when people realize that these claims are often blown things out of proportion. In particular, these SJWs focus on “racism” and “sexism;” often claiming things to be racist or sexist when in reality, they are neither of those. It’s almost as though they wake up every morning with “ruin everyone’s day” as the first thing on their agendas.

Social media holds a vast amount of power – especially over younger generations who basically live on social media. Recently, one of the biggest trends on social media has been the overwhelming presence of these social justice warriors. Though SJWs have always had a presence on social media but it seems they have come to a higher prominence in recent years.

The problem is that most SJWs believe that they are standing up for a cause that they believe in using a popular social media though in reality this is not always true. When in the hands of outspoken SJW,  the world of social media can be used as a tool to spread their, usually extremist, worldviews. Many social media sites have large amount of users, some examples being twitter with 330 million and facebook 2.07 billion (Statista, 2017),  who frequent the site usually on a daily or even hourly basis. This is the perfect platform for someone to express their views to the wider community. But what happens when these interpretations (not beliefs) a put online by a SJW? Generally these views cause fights between users which can cause fights turning the entire online platform into a battleground.

Through social media SJWs have succeeded in having an impact on the outside world. Recently, a new documentary aired on Netflix, entitled “What The Health.” A few months prior to its release, the soap company Lush released an Instagram post promoting the film.

This is one of the post made by lush that caught the attention of the SJWs:

A quite popular topic of the social justice warriors of the internet is the topic of obesity. The phrases “fat-shaming” and “body positivity” were frequently used in the comments section of the original post. Those criticizing Lush seemed to have this idea that addressing obesity, and the health issues surrounding it, somehow insults those that are overweight. In response, lush was forced to change to content of the original post and  issue an apology to the public. The SJWs took it upon themselves to twist what was posted by Lush, harming the company’s reputation in the process.

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AN to regular ‘non social justice warrior’, the very mention of a SJW can make them annoyed, A Reddit thread posted by 93ImagineBreaker asked users if social justice warriors had ever ruined anything for them, the thread wrote;

Has sjw ruined something for you? Either turned you off something or ruined something like a fandom your part of for me no unless you count that the sjw mindset got to my sister. I do like SU but seeing as I’m not that a hard core fan and go to the SU subreddit so I have been able to avoid any drama about the show much. Though sad to see due to the show being a sjw dream it attracts sjw and causes unneeded flame wars.

In the two years that the thread had been online it has gained 159 comments about SJWs ruining things for people. One user stated that; 

The problem is that in many cases, the SJWs have wormed their way into positions of influence (or at least become extraordinarily loud and obnoxious) and systematically started alienating anyone who doesn’t support those causes in the precise way they want it supported.

This is just one example of a SJW causing problems via social media.

It seems impossible at this point to log in to social media anymore without witnessing some sort of argument that doesn’t need to be occurring. Social justice is something that needs to be discussed since social issues are certainly a pressing matter, but picking fights on microaggressions and faux racism will not help us achieve the goals we aim to achieve.


Goldberg, J. (2017). How Social Justice Warriors Are Creating An Entire Generation Of Fascists. [online] Thought Catalog. Available at: [Accessed 14 Nov. 2017].

Orginos, A. (2017). Social Justice Bullies: The Authoritarianism of Millennial Social Justice. [online] Medium. Available at: [Accessed 14 Nov. 2017].

reddit. (2017). Has sjw ruined something for you? • r/TiADiscussion. [online] Available at: [Accessed 14 Nov. 2017].

Statista. (2017). Twitter: number of active users 2010-2017 | Statista. [online] Available at: [Accessed 14 Nov. 2017].

Urban Dictionary. (2017). Urban Dictionary: SJW. [online] Available at: [Accessed 14 Nov. 2017].



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Snapchat is one of the most used app in Australia behind Instagram and Facebook according to the Sensis social media report. And has a 72% adoption rate amongst 12- 24 years old making it the most widely adopted platform by younger generations.

Sites we use 

Snapchat has over 300 million monthly of active users ( January 2017); 400 million snaps are sent everyday and about 9000 snaps are shared every second.  So many!!
Over 70% of Snapchat user are millennials and around 70% of Snapchat users are female.  The average Snapchat user spends 25-30 minutes on the platform everyday.

With so many users and so many snaps shared and sent, what do people actually send or do on Snapchat?


 Well here is a list of some of the things people do on Snapchat that may or maybe not be annoying. I’m sure some of the things you will relate to, if not all of these.


When you send a snap to someone on your friends list either with the caption “Streak” or just snap of something everyday and they send a snap back. And you get that satisfied feeling when you reach that 100 day streak. Or disappointment when you lose a streak and you have to go through the process from the start again ( and again and again for those of us who keep losing the streaks).
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Sending that double chin selfies to your closest friends to show them how crazy and beautiful you are. Then they send you their double chin photo back at you and you both continue this for ages. And then you accidentally send one to the guy or girl you like or someone who don’t know you that well and hope they don’t freak out and delete you from Snapchat because of your unique sense of humour. Or it could be a selfie of you slaying that weird but awesome filter.

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Snapchat filters

 Need to change your profile picture or just want to look cute? Well, there’s so many filters that you can choose from on snapchat. Whether you want to look like a dog, a cat, a unicorn, a bear, a dear, a baby or a rainbow turd, Snapchat has those filters for you!. Some of the filters can make you have flawless skin for when you don’t have flawless skin. Or you just wanting to puke out rainbow. 

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Just an app in your phone

When all of your friends have Snapchat so you downloaded it, add your friends but don’t use it at all so it’s just there in your phone.

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Messaging through Snapchat

When you just want to text your friends through snapchat the messages disappears after you have closed the app and nobody will know what your conversation is about unless you save it. Sometime when you’re having a conversation and you didn’t save it then after while you forgot what you were talking and no one remembers.

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When your pet does something funny or cute so you gotta send it to someone or put it up on your story. Or the face recognition filters works on them and it’s one of the most amazing thing ever. or your cat just gave birth and your friend’s sister wanted to see so you snap her a few pics and a video.

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Surprisingly sexting isn’t that common on Snapchat. According to a study from the university of Washington that polled 127 Snapchat users ages 18 and over found that 14% said that they’ve had sent sects over Snapchat but just 1.6% do it regularly.


That “chat anyone?” and it’s like 3 in the morning
There’s  that one person who is still up so late and haven’t gone to sleep yet. And thinking that someone else is also awake around 3 in the freaking morning. 

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People and cars, some snap in the car while driving, and others are either on the passenger side or the back seat. Having the music on blast and speeding down an empty street at night or doing burnouts. Or they see a really cool car so they gotta snap it. 

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“Just woke up ”
“Having breakfast”  
“Going for a walk”
“Hanging out with bae”
“Tired af”
“Going to bed” ” going for a shower” ” having a lovely bath”
And so on.

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Food with captions


“Look what I’m eating”


“Look at what I’m making for breakfast”

Those people with their stories filled with food and going out for lunch and dinner. And they take pictures of the things they eat.

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Road trip

Those stories of other people having fun at the beach, overseas, on a cruise or somewhere that’s so much better than where you are. And you’re stuck at home or at work or school while everybody else has a more interesting life.

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And the list goes on and on.



Cowling, D. (2017). Social Media Statistics Australia – July 2017. [online] Available at: [Accessed 15 Nov. 2017].

Huffington Post Australia. (2017). Study Shows How People Use Snapchat — And It’s Not Sexting. [online] Available at: [Accessed 13 Nov. 2017]. (2017). Sensis Social Media Report. [online] Available at: [Accessed 12 Nov. 2017]. (2017). SnapChat Statistics Users per Country. [online] Available at: [Accessed 13 Nov. 2017].

Social Media Perth #SMPerth. (2017). Snapchat Stats // Must Know for 2017. [online] Available at: [Accessed 13 Nov. 2017].

Thought Catalog. (2017). 22 Annoying Things People Do On Snapchat. [online] Available at: [Accessed 12 Nov. 2017].

By Sinee Khanprasert

How social media influences our self-perception

Written by Oliver Farrimond


So not long ago a friend of mine (for now lets just call him Steve) deleted all his social media accounts and I could never understand why anyone could or want to do that until I asked him why, the answer he gave me was quite shocking and I had never realised how harmful social media, a fun place for people to go when wanting to get away from the stress of real life, could be. Steve as well as thousands of other teenagers around the world using platforms like Facebook, Instagram, Snapchat, ect deleted his accounts because of social pressure to take the right picture with the right filter wearing the right outfit at the right place all these aspects were way to much pressure on Steve leading him to have depression, anorexia and feeling very insecure about his body image.

As we know perception is everything especially in a world of technology and social media. We want to be liked by everyone and with the power to broadcast yourself around the world this dream has never been easier.


There are a lot of articles and studies out there about the negative psychological effects of social media and its toxic depressing environment for body image, with the person we display on social media hardly ever the same person we are in reality. We highlight the best aspects of ourselves posting them for the world to see while hating all our other parts. This is a term called smiling depression where people act happy around people but secretly hate themselves, with other mental illnesses being highly common with heavy social media users. Social media causes us to forget that everyone has imperfections and problems in their lives. We create through these platforms the ideal person we want to be wether we are doing it to impress someone or to feel better about our lives we are lying to ourselves and sometimes we don’t even realise its happening, so before you procrastinate or just need something to out of boredom think about how you’ll feel about yourself after then you might want to rethink that choice and do another activity like read a book.

Many younger celebrities are commonly know for being excessive shares on social media posting glamorous, perfect images on places like Instagram attracting millions of likes. But more often than not these images are heavily edited disguising all the imperfection we “normal” people have. So when people especially teenagers spend hours a day looking at these attractive images they compare their own appearance to those altered images therefore exactly like my friend Steve thinking they are not good enough leading to depression and eating disorders.

hRcIF57tRK_1431021983539.jpgNote: This does not mean that social media causes these problems, its a great place to share thoughts, memories and connect with the world, its just the content posted there and peoples views and opinions on them turn social media into a toxic mirror. Many other factors also contribute to these problems including friends but social media plays a powerful role in shaping body problems. Although this is a very harmful issue it does not affect everyone in the same way.

Platforms such as Facebook, Instagram and Snapchat all deliver the tools that allow anyone to earn approval for their appearance and compare themselves to others with the most vulnerable users being the ones we’ve all seen, the obsessive, on their phones 24/7 posting selfies and commenting on literally everything, these people feel anxious when not connected feeling as if they are missing out. But its not just these platforms that can change the way we see others its free apps that with just a click of a button or a swipe up or down can cover up pimples, whiten teeth, look thinner all becoming hotter, this provides an illusion almost like a Halloween mask. Teenagers take in digitally altered images with a critical eye, which is harmful, when social media is highly visual and interactive being their main way of communicating.

“If I could, my body would look different, but I can choose which picture shows my best side”

I think it affects teenagers subconsciously just seeing how many likes they get, even I feel that way like when posing a picture that I’m proud of I feel a sense of accomplishment and popularity when I get over a hundred likes.

Social media is often blamed for portraying an unrealistic body image that causes people to question their looks and lose self confidence in themselves, becoming increasingly self conscious of even the smallest of things such as the shape of their eye brows. Which if being a teenager weren’t stressful enough we now have to be camera ready trying to look perfect while at the same time feeling constant anxiety.

Even kids are being exposed to constant images of bikini bodies, six pack abs and its not just celebrities pushing idealised images of human perfection its your friends posting pictures for the whole world to comment on. Before the Internet you had to go to the shops to find a magazine with celebrity bodies but now anyone can spend hours fixating on Instagram feeds filled with nonstop images of lies.

Social media platforms hurt the most as teenagers are now having their bodies judged online as well as in person causing them to become trapped, they receive comments that no one would ever say to their faces. Teenagers are seeing the world through an unhealthy filter, creating a fake self where fewer clothes equal popularity. I’m really bothered by the most beautiful teen contests, as they are all about liking the girl who’s the hottest. You have to over sexualise yourself to get the most attention but if you read all the comments of these images the ones posted by men are so derogatory and objectifying.


Social media is a wonderful way to connect with others, share experiences, opinions and express ideas but it can have a dark side for body image which requires critical and thoughtful way to counteract it, we all use social media but when something goes wrong we need guidance on how to react to it such as; parents teaching their young kids to brush of negative comments and encourage them to use social media positively, creatively and responsibly.



Cyber bullying resulting in mental health issues

Cyber bullying is a huge issue around the globe, and it just never seems to stop.

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Facts on Cyber Bullying

  • 43% of teenagers/kids have been a victim on online bullying, that’s 1 in 4 kids.
  • 68% of kids think cyber bulling is a serious problem
  • Only 1 in 10 people will tell parents/friends they are getting harassed.
  • 90% of kids have seen cyber bulling and done nothing to stop it.
  • Over 80% of kids have a mobile phone which makes them easier to “contact”.
  • Bulling victims 2 to 9 times more likely to commit suicide.
  • Suicide is the 2nd highest cause of death in between 15-25 (which relates into cyber bullying)

25% of teens have reported they have experienced repeated bullying by their phones or by social media.

Where the bullying takes place

Some of the most popular apps/sites to use to bully/harass people are Facebook, Instagram, Twitter & Snapchat. Teens seem to target people who are “different” and who aren’t like them, because they stand out.

People often feel the “need” to cyber bully people when they are angry, frustrated, seeking revenge or just plain dead jealous. Coming off as being mean and putting people is their way of hiding there jealousy.

Most common apps used according to statistics

According to statistics 52% of people have reported being cyber bullied & 33% of teens have experienced threats online. The most common apps used are:

download.png Facebook: 84.2%

download (3).jpg Instagram: 23.4%

download (4).jpg Twitter: 21.4%

download (1).png Snapchat: 13.5%

Msg: 11.2%

Most common types of Cyber Bullying

Being sent mean messages or threats by text: 35%

Spreading rumors online: 21%

Pretending to be someone else to hurt someone(aka fake profile): 12%

Effects of Cyber Bullying

Cyber Bullying can be the start or cause of a lot of emotional health issues such as anxiety, depression & ptsd (post-traumatic stress disorder). Getting these mental health “problems” can cause people to overthinking, use/take drugs and alcohol, skip/drop out of school, be stressed 24/7,  experience physical symptoms and most importantly cause severe emotional problems and self doubt.

Effects of mental health disorders

Depression: Depression is more than a “bad mood”, it makes you feel isolated and alone, always having sad thoughts and feeling like nothing is going to get better. Depression interfere with your behaviour and feelings it makes your withdraw yourself from friends & family, not able to concentrate, not getting things done at school/work, with your feelings it makes you feel a whole bunch of things at once and then sometimes you feel nothing, you feel unhappy, lacking confidence, overwhelmed, disappointed and miserable.

Ways to stop Cyber Bullying

Here are some ways to avoid/ignore Cyber bullying:

  • Don’t respond to messages or comments, that’s what they want
  • Save the evidence
  • Talk to someone about whats going on
  • Block to bully
  • Protect you’re accounts, make them private only for your friends to view.


Article on Cyber Bullying

Alone, these studies can’t prove that the bullying caused the depression — it’s possible that depressed teens are more likely to become targets of bullying than their healthier peers. However, Hamm said, one of the 10 studies did follow the teens over time and found that the cyberbullying preceded the teens’ depression, hinting at a causal relationship. The research also found that the more cyberbullying a teen experienced, the more severe his or her symptoms of depression.

Alarmingly, teens typically suffered cyber bullying in silence. “Kids really are hesitant to tell anyone when cyber bullying occurs,” Hamm said. “There seems to be a common fear that if they tell their parents, for example, they’ll lose their Internet access.”

Therefore, it’s important for parents to respond carefully if their kids are being bullied online, and to teach teens safe Internet use rather than cutting off permission to use the Web, she said.

Places to go/talk to someone about how your feeling, don’t keep it bottled up




Crystel Longobardi


Facebook’s Rotting effect on our Mental Health and Well-being

13 years ago, on February 4th, 2004, A Harvard educated student, Mark Zuckerberg, launched the social networking site – “Facebook”. Now,  with over 175 people logging into the network each day out of the 2.07 billion Facebook users. An average of 510,000 comments are made, every minute, along with 5 new people creating an account every second. Social media has revolutionised the way our society thinks, Facebook in particular, allows easy access for anyone to transmit their ideas. The danger of an online population that consist of influencing, and misleading media, is that people actually believe the things they see, without questioning the where about’s of the evidence that has been collected and used to build their statement. A closer look on the main ideas of fear of missing out, more commonly known as ’FOMO’, Social media links with social discourse, and the overall negative impacts social media has placed on young teenagers well-being, will be explored throughout this blog.


Social Discourse

Today, Social media has become a society norm we use in our everyday lives, allowing us to connect with individuals through any device, generally a mobile phone or computer. Social discourse implies a broad form of communication, where lots of people can interact and input their ideas without having to discuss in a face-to-face environment. Through Social discourse, the way we see our world is constructed by the users of Social media. The concept of having the ability to communicate with someone that lives on the other side of the world is phenomenal, however, taking into account the negatives, it is really quite a frightening and dangerous aspect in which we see ourselves accepting into our society. Regardless of whether we are thinking about it or not, there is a stigma in our society which has power over either a woman or a man, specifically in games and media such as Facebook or Instagram.


Damsel-in-distress is a prime example of dominance, between culture and western society in gaming animations. The trope objectifies and disempowers female characters, reinforcing traditional patriarchy and sexism. At this present time of a continually shifting generation, children’s upbringings are the future shapers of our generation. The world is clearly a more dangerous place than it was before social media began to shape our society’s ways. Facebook is an unregulated space where a sense of power could be put into the wrong hands, making; trolling, misogyny, sexism, and racism become easier to share their opinions. Videos are shared everyday, spreading like a disease, continually reconstructing one’s disciplinary perceptions.

Is Social Media Affecting our Mental Health and Well-being?

It’s the twenty first century now and with Facebook being the biggest social media impact on peoples individual health and well-being, it has started to be seen as an economic entity controlled by robots as specific groups are now influenced by the things they search on google, so there is no coincident associated in pop-up advertisement in your feed. “Facebook was not originally created to be a company. It was built to accomplish a social mission – to make the world more open and connected” A statement made by Mark Zuckerberg. I am sure Zuckerberg intended that Mental health issues and our natural well-being would not have a negative association with his company. But, the reality is, social media is so new, so pervasive, that the effects of having easy connection to the world, can have a downside – defused in its ownership and responsibilities.

An Australian study on “Social Media and its Impact on Mental Health” has found, out of 1800 users of Social media such as; Instagram, Facebook and Twitter, surveyed 28% percent, reporting having “a negative experience such as bullying, unwanted contact and the posting of inappropriate or distressing information….” along with feelings of jealousy from comparing themselves to others. Virtues of insecurities are magnified through social media. Generally the whole pressing a like button is a positive thing – you’ve provided affirmation to someone else; theres a certain appreciation when it comes to likes. it’s as though your being socially accepted when you have reached a certain amount of likes. Some might say it’s an achievement. Despite the manipulation of those likes, if you’re hitting a like button you’re not hurting anybody.

Social Media and its Impact on Mental Health – Sternberg Clinic. 2017. Social Media and its Impact on Mental Health – Sternberg Clinic. [ONLINE] Available at:[Accessed 13 November 2017].


Excessive use of social media is resulting in the underachievement’s of youth attending school, and cases of depression and anxiety along with their overall well-being; at a potentially high-risk. Facebook is a universal network that continues to reign with popularity in most countries of the world. In a Virtual world, parents need to educate their children about the dangers associated with social media. As a teenager who is a Facebook user, I have seen the transition amongst young adults into…. FOMO. It is damaging to our society, causing bitter envy and depression.


Business Insider Australia. 2017. Guess How Many People Log Into Facebook Each Day | Business Insider. [ONLINE] Available at: [Accessed 13 November 2017].

BrainyQuote. 2017. Facebook was not originally created to be a company. It was built to accomplish a social mission – to make the world more open and connected. – Mark Zuckerberg – BrainyQuote. [ONLINE] Available at: [Accessed 13 November 2017].

Social Media and its Impact on Mental Health – Sternberg Clinic. 2017. Social Media and its Impact on Mental Health – Sternberg Clinic. [ONLINE] Available at: [Accessed 13 November 2017].

mental health adn social media links – Google Search. 2017. mental health adn social media links – Google Search. [ONLINE] Available at:…130571.133851.0.134047.….0…1.1.64.psy-ab..23.0.0….0.AYclabonElQ#imgrc=8KM1h-uPlTi6kM:. [Accessed 13 November 2017].

Harvard Referencing Generator. 2017. Harvard Referencing Generator | We love referencing! . [ONLINE] Available at: [Accessed 13 November 2017].